Task
We were so excited when Christine Yuan and Object & Animal asked us to be a part of this campaign for Beats and the Chinese New Year. We are always excited to jump into the unknown abstract with like-minded visionaries.
Our Approach
We followed Christine's vision here and dove into the somewhat surreal world of the Chinese New Year. Using a mixed media approach alongside motion graphics and photoreal 3D builds, we brought in the New Year in a fun and exciting way.
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