Apple

Elad directed the immersive version of Bono: Stories of Surrender for Apple Vision Pro, helping to forge a new visual language for storytelling in spatial media. Tasked with reimagining Bono’s intimate stage performance as a fully immersive experience, Elad approached the project as both architect and dreamer, designing a space where memory, music, and voice could unfold around the viewer like living sculpture. Working closely with Apple and the immersive vendor, The-Artery, he helped prototype new tools and push the boundaries of what the technology could support—from color fidelity to spatial composition to the orchestration of live emotion in real time. His approach was equal parts theater and cinema, intuition and engineering. Where traditional framing ends, he asked new questions: How does emotion move when space itself becomes part of the narrative? How do you direct attention in a world with no edges? Through restraint, rhythm, and immersive sound, he built an emotional gravity that guided the viewer not just where to look but what to feel. The result is a highly acclaimed format-bending, heart-forward experience that exists between reality and reverie, and a glimpse into what storytelling can become when the screen falls away and cutting-edge technology and storytelling merge.