Crocs reached out to us directly to help build out a fun colorful campaign for their new "Crush" collection. The Crocs Crush has an elevated sole, enhanced comfort and propels the brand forward into the fashion industry. With this in mind, they left the creative in our hands and supported us to push the brand to an elevated place.
Our intention was to match the unique design and aesthetic that Crocs has with an equally creative approach in the animation world. Using fun Sims, popping colors and intentional compositions we were able to celebrate the collection and still get pretty abstract well doing so. Big thanks to the Crocs team for letting us make some beautiful art and lots of respect to everyone involved in making this campaign their top-viewed piece of content to date.