The team over at the FX Network asked us to pitch some concepts for the release of Y: The Last Man. Knowing the graphic novel history of this story, we dove into an R&D process which led us to our mixed media approach and final look.
We wanted to make this spot seem like a graphic novel in motion. We embraced a high-contrast look/feel and explored ways to bring the hand-painted illustrative look into a 3D space. Together with some motion capture, hand-placed animations, and custom materials, were able to create this unique look for Y: The Last Man.