The team over at FX asked us to pitch some concepts for the release of their television series Y: The Last Man. Using the graphic novel history of this story, we dove into an R&D process which led us to a mixed media approach.
We wanted to make this spot seem like a graphic novel in motion. We embraced a high-contrast look and explored ways to bring the hand-painted illustrative look into a 3D space. With motion capture, hand-placed animations and custom materials, we were able to create this unique look for Y: The Last Man.