We had the honor of supporting RPA with the teaser and release of the all new Honda Civic. The concept was first to release a teaser of the new Civic, then to follow up with an intricate reveal covering details from nose to tail. We were excited to come up with creative solutions to visually support this fully digital campaign.
Without ever seeing the vehicle in person we were asked to assist in debuting the new Honda Civic. As traditional production was out of the question for this project, we worked closely with Honda to create a 3D presentation of the new Civic prototype. While working inside of an extremely tight schedule, we developed a photo-real replica of the car and nested it inside of a unique and compelling environment.