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HP

Empire
HP
Empire
Credits
Task
​Industry PDX contacted us to support introducing the new HP Empire laptop to the Hewlett Packard family. The goal was to find a slick way to show the faetures and functionality of the product while staying fully in CG.
Our Approach
For this project we set out building contrasting environments in 3D, pulling references from the films Office Space and Fight Club. As luck would have it, the actual laptop did not yet physically exist at the time we were working, so we connected with the HP engineering team to review the specs they had. Once we had these, we were off to the races building out a cinematic walkthrough that featured a fully digital product catalyzing a fulcrum shift between office environments.
Credits
HP
Behind The Scenes
Empire
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