Modern Logic
WorkInfo
1335 Willow St
Los Angeles 90013
info@modlo.tv
→ Get in touch

Ice Cube

New Funkadelic
Ice Cube
New Funkadelic
Credits
Task
Ice Cube was especially interested in exploring a psychedelic approach in his “New Funkadelic” music video. To achieve this we rolled out a series of look development and motion concepts and ended up with some really fun looks.
Our Approach
While exploring psychedelic visualizations was not a new concept for us, in the previous work we’d been a bit more subtle. Having said that, we always jump at the opportunity to create a maximalist approach to mind-expansive visuals especially for an OG like Cube. Nothing micro about this dose.
Credits
Ice Cube
Behind The Scenes
New Funkadelic
Explore our projects
More work →