Modern Logic
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Nike

Siempre Familia
Nike
Siempre Familia
Credits
Task
Nike and Industry PDX reached out to help visualize and support the traditional story of Mictlān for Dia De Los Muertos 2021. We were paired with 5 Mexica artists and asked to come up with a creative way to show the 9 levels of passage before reuniting with the ancestors. We were told “ We are seeds in the soil. Living an infinite vision with the ones that came before us and those who will follow. This is not one story to tell. it´s many, it´s about all of us."
Our Approach
We met with each of the 5 Mexica artists and cocreated a vision to represent the journey to Mictlān and the 9 levels of passage. Each artist worked in a different medium so we were challenged to diversify our techniques to include 3D, 2D & cel animation which ended in a unique mixed media project.
Credits
Nike
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Siempre Familia
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