RG/A and Bright Black asked us to be a part of this campaign for vVardis. The vision was to keep the story abstract while creating visceral shots of crystals that would highlight the natural minerals found in these products. We agreed that building these crystal formations in CG would successfully allow us to exhibit the systems that solidify and repair these crystals.
We first approached this project by researching various crystal clusters, with a focus on the ways in which they grow. Later we moved onto our growth systems and macro setups in Houdini and C4D. This led to some very unique builds and polished shots. We also collaborated with Bright Black on set to incorporate both the products and live-action footage into the mix.