RG/A and Bright Black asked us to be a part of this campaign for vVardis. The vision was to keep the story abstract with some visceral shots of crystals growing that speak to the natural minerals found in these products. We all agreed that building these crystal formations in CG would allow us to get very Macro and show growth system that solidifies and repairs the crystal.
We approached this creative solution first by diving into the research of different crystal clusters and how they grow then we moved onto our growth systems and macro set-ups in Houdini and C4D. This lead to some very unique builds and polished shots. We also collaborated with Bright Black on set to incorporate the products and live-action footage into the mix.